Today, I will be testing the static website. I’ve designed this website from the scratch starting with the idea, framework, coding, uploading to the host and also tasting website accessibility which it’s measure how effectively all people including with disabilities “blind” are able to access and use the web-page, it has got AAA level that means the website is the best it can be of a high level of accessibility and usability.
Down below images of testing performance on temporary website for Australia Design Architects
After validating client’s dynamic website which is built on CMS (Content Management System) https://australia-design-architects, we found many warnings and social Media error specifically with LinkedIn plugin, the problem is duplicate ID as it’s shown in the picture below. The tool that we have used is https://tools.pingdom.com
Duplicate ID
Test Social Media performance.
After testing client’s Social Media Performance, we found some issues regarding Facebook content size, we have to work on these issues to get a highly performance. The tool that we have used is https://tools.pingdom.com
Guide to Boost Speed & performance client’s website
The most useful WordPress speed optimization tips to boost WordPress performance and speed up the website, I’ve chosen some tips simple and easy to be fixed, however there are some technical issues need web designer or developer.
Install a WordPress Caching Plugin, caching can make the WordPress site anywhere from 2x to 5x faster, there are a lot of good WordPress caching plugins available, like WP Rocket or WP Super Cache (free)plugin.
Optimize Images for Speed, before you upload a photo directly from your phone or camera, it’s recommended that you use photo editing software to optimize your images for web, e.g. Adobe Photoshop
Keep your WordPress Site Updated, each update will not only offer new features, but also fix security issues and bugs
Use Excerpts on Homepage and Archives, in order to speed up your loading times for archives pages, you can display excerpts instead of the full content.
Split Comments into Pages, WordPress comes with a built-in solution for that. Simply go to Settings » Discussion and check the box next to the “Break comments into pages” option.
Don’t Upload Videos directly to WordPress, you can directly upload videos to your WordPress site, and it will automatically display them in HTML5 player, but you should NEVER do that! Instead you should use a video hosting service like Youtube, Vimeo, DailyMotion, etc. let them take care of the hard work, they have the bandwidth for it!!
Optimize WordPress database, after using WordPress for a while, your database will have lots of information that you don’t need. For improve the performance, you can optimize your database to get rid of all unnecessary information.
Testing the social media section of the website in the main browsers
We’ve tested client’s website on different browser, Microsoft Edge for instance, in the beginning when we’ve clicked on social media icon, it hasn’t responded at all, then we’ve refreshed the browser and we’ve got a signal from the web hosting provider that allowed us linked to client’s social media account. Below screenshot the results when we were able to link the client’s website and social media account.
Testing if social media is mobile responsive
We’ve tested client’s social media on different devices and how they will be linked to other platforms, below screenshots the results
Social Media Links on Galaxy S5 Social Media Links on iPhone 6/7/8Social Media Links on iPadSocial Media Links on iPad Pro
Testing the social media on popular devices to make sure there are noissues
We’ve tested client’s website on popular devices iPhone, Galaxy, PC, iPad, tablet and TV screen to make sure there is accessibility for everyone from anywhere. By using a tool like http://quirktools.com/screenfly that allows us to take screenshots the results down below.
client’s social media and website in popular devicesClient’s social media and website in popular devicesClient’s social media and website in popular devices Client’s social media and website on Desktop Client’s social media and website on TV
When we tested the website <australia-design-architects.000webhostapp.com>, we linked the website address to www.validator.w3.org.
we found 61 combinations of warning signs and errors, some of them related to java Script and CSS style, but no errors related to plugins that we installed or social media plugins.
Below screenshots of some of warnings and errors.
Test Website Speed and Performance
We tested the website speed through www.tool.pingdom.com and see how ourwebsite performance regarding the speed.
Below some results that we got when we tested the website,the results are not good for website performance which we aimed to, but there are some configurations have to be done to give us a better result.
Test Website on Different Devices
We tested if the website is mobile responsive by right click the inspect button then console
Below the results of how our website will be on different devices, for instance android, iPhone and iPad or tablet
Client’s website on Galaxy S5Client’s website on iPhoneClient’s website on iPad ProClient’s website on iPad
World hunger has risen for a third year according to the UN, the total number of people who face hunger has increased by 15 million since 2016.
the situation is worsening in south America, central America and most region of Africa.
While malnutrition and food insecurity begin at the household level, hunger is EVERYONE’S BUSINESS.
The causes of food insecurity are complex, climate change is the major reason. Average global temperatures have increased even more quickly. Climate change is increasing the severity and frequency of the extreme weather events such as powerful storm and drought. As a result, some regions are getting wetter and some are getting drier.
Agriculture is one of industries is most vulnerable to climate change. Crops and livestock are extremely sensitive to temperature and precipitation. Agriculture is the Goldilocks industry; the weather should not be too hot or too cold and rainfall must be just right.
Producing enough food for everyone in the world depends heavily on climate, this means that it will be impossible to curb hunger without preparing for and adapting for climate change
How to feed the world after climate change
Over the next 50 years, climate change will transfer the world in ways we have only begun to imagine, humans have changed the weather in this planet and that will change everything especially how to grow food. Meanwhile, global demand for food will be increasing and human population as well.
There was an argument that the more heat and drought resistant seeds are what is needed to cope with climate change.
Some research foundations and agriculture scientists in Genetically modified organisms (GMO) joined to research about this technology which is developing seeds for improved and climate adapted varieties, most peer reviewed research has found that GMO seeds will revolutionize in the face of climate change.
On the other hand, More agriculture experts are saying that we need to shift to ecological agriculture which avoids applying chemical fertilizers to soil, instead using compost and manure to increase the soil’s fertility and ability to retain water which is key advantages against hot and dry weather
In western Africa for instance, thousands of poorest farmers are capturing scarce rainfall and renewing soil fertility by growing trees amid their fields. Despite enduring some of the hottest and driest weather on earth, these farmers have returned greens for 12.5 million acres of land, water supply underground and crop yields have doubled and tripled.
What is the conservation farming program?
Conservation farming is an approach that enable farmers to increase soil fertility and water resource management and provide highly successful technique fighting against the climate change and the drought in that area. Most farmers in the program are women, also it has helped to improve economic growth.
The farmers learn how to cover the ground with mulch from evaporating and to hoe the soil in preparation for seeds planting.
This innovative technique is ensuring farmers living in drought-stricken areas are able to feed their families, strengthen household food security and decreasing their dependency on food aid in the long-term.
Why is Social Media very important for the businesses
Social media is very important tool in the awareness stage, during this stage you located at the top of the marketing funnel, that you need to increase your visibility. You want as many people as possible to discover your business.
Social media also allows you to go where the people are. The three top social networks which are Facebook, YouTube and Instagram, have over 3 billion monthly active users, that’s almost half the entire earth’s population, your audience is not that large, but chances are that most of your audience is active on one or more of the major social networks.
Social media important for generating leads, you want encourage your audience to learn more about your brand or services and what you offer, also you want educated and qualified leads. You need to find balance between promotion and sharing helpful content, you want to get leads excited about your business.
You can link to your website from social media which is one of your goal to get leads to your site. There, they can explore and decide to engage with your business.
Social media is important in building loyalty, the goal is not just to get a customers and call it a day, you want satisfied customers that come back to you again and again.
Social media is important for gaining advocates, repeat customers are great, repeat customers who tell the world about you are even better. For your top advocates, you might give them the opportunity to do social media takeovers
The negative aspects of Social Networking for website
The usage of social media also has some negative consequences which should
be kept in mind, there are several negative effects of social media on
business:
Exposure to competitors, social media allows you to study your competitors’ strategy, this put your business at risk of being outdone.
Social media ROI is difficult to measure, being active on most of social media like Facebook and Instagram is very effective for your business, what is the main concern is the complex process of measuring ROI from all its campaign specially if you are running the campaign on different media vehicles. But with using tools like Google Analytics which provide kinds of statistics to understand the effectiveness of the campaign on several social media channels.
Negative customers’ reviews are harmful, social media is a big platform for customers to complain about your product or service.
Highly time consuming, one of the misconception people have about social media that is FREE. Time is not absolutely free, companies who have implemented social media activities on their marketing strategies understand how much time it takes to learn and implement all of them.
The web is getting crowded with more and more irrelevant information and spams, it’s making harder for companies to reach to the segmented audience with valid information messages to resonate.
The goals for successful for Social Media Networking Integration
For my client, wants use Facebook and Instagram to engage with the customers through their likes, comments and share, getting leads to the website, and raising the conversion rate by %20.
Down below the client’s goal from Facebook and Instagram accounts
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Get Detailed customer insights
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Increase business brand awareness
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Improve brand loyalty customers
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Provide excellent customer service satisfaction
How to set up social media profile on behalf of the client
I will set up a Facebook account for my client in few simple steps;
Go to https://www.facebook.com/business and click Create a Page in the top right hand corner.
You’ll be greeted with several business type options including local business or place, brand or product, and cause or community
Select the type of business you’re creating the Facebook Page