Why is Social Media very important for the businesses
Social media is very important tool in the awareness stage, during this stage you located at the top of the marketing funnel, that you need to increase your visibility. You want as many people as possible to discover your business.
Social media also allows you to go where the people are. The three top social networks which are Facebook, YouTube and Instagram, have over 3 billion monthly active users, that’s almost half the entire earth’s population, your audience is not that large, but chances are that most of your audience is active on one or more of the major social networks.
Social media important for generating leads, you want encourage your audience to learn more about your brand or services and what you offer, also you want educated and qualified leads. You need to find balance between promotion and sharing helpful content, you want to get leads excited about your business.
You can link to your website from social media which is one of your goal to get leads to your site. There, they can explore and decide to engage with your business.
Social media is important in building loyalty, the goal is not just to get a customers and call it a day, you want satisfied customers that come back to you again and again.
Social media is important for gaining advocates, repeat customers are great, repeat customers who tell the world about you are even better. For your top advocates, you might give them the opportunity to do social media takeovers
References:< https://thrivehive.com/social-media-important-business/, Nia Gyant, viewed 1st November 2018>
The negative aspects of Social Networking for website
The usage of social media also has some negative consequences which should be kept in mind, there are several negative effects of social media on business:
Exposure to competitors, social media allows you to study your competitors’ strategy, this put your business at risk of being outdone.
Social media ROI is difficult to measure, being active on most of social media like Facebook and Instagram is very effective for your business, what is the main concern is the complex process of measuring ROI from all its campaign specially if you are running the campaign on different media vehicles. But with using tools like Google Analytics which provide kinds of statistics to understand the effectiveness of the campaign on several social media channels.
Negative customers’ reviews are harmful, social media is a big platform for customers to complain about your product or service.
Highly time consuming, one of the misconception people have about social media that is FREE. Time is not absolutely free, companies who have implemented social media activities on their marketing strategies understand how much time it takes to learn and implement all of them.
The web is getting crowded with more and more irrelevant information and spams, it’s making harder for companies to reach to the segmented audience with valid information messages to resonate.
References:< https://www.revechat.com/blog/7-negative-effects-social-media-may-business/ viewed 1st November 2018>
The goals for successful for Social Media Networking Integration
For my client, wants use Facebook and Instagram to engage with the customers through their likes, comments and share, getting leads to the website, and raising the conversion rate by %20.
Down below the client’s goal from Facebook and Instagram accounts
· Get Detailed customer insights
· Increase business brand awareness
· Improve brand loyalty customers
· Provide excellent customer service satisfaction
How to set up social media profile on behalf of the client
I will set up a Facebook account for my client in few simple steps;
- Go to https://www.facebook.com/business and click Create a Page in the top right hand corner.
- You’ll be greeted with several business type options including local business or place, brand or product, and cause or community
- Select the type of business you’re creating the Facebook Page
Jakleen Web Designer 